Internet Marketing College Article Example | Topics and Well Written Essays - 1750 words

Internet Marketing College - Article Example The Internet is a global network for many networks connecting millions and millions of computers together. Today, the internet has become an integral part of business, of our environment, and even of our personal life. The article speaks about marketing in the internet environment and ways to improve internet marketing during peak seasons of sales in a world of competitive environment where everybody would want to lead the race. As this is the festive season, most of the shopping for the season has already started and consumers would like to order gifts online due to the ease of shopping and at the same lack of time to go out and do shopping in the real world. In such a scenario, most of the online shopping website owners would start dressing up their web pages in the most attractive way to attract the maximum number of customers. Internet marketing, if properly exploited can be an effective marketing tool. Strategies which suit the e-business environment need to be framed and implemented. As stated in the article, in order to increase web traffic online marketers need to change the presentation of their website on par with other competitors. Instead of using the traditional methods of designing the home page of the website, they need to innovative in their approach. They also need to introduce special offers like free shipping, combo products, bog off sales etc. Such attempts will definitely help increase we traffic. E-business can create value for organizations if they continuously use new technology to improve their marketing system and if customer expectations are continuously met. The Internet can be used to build long-term relationships with customers. With the evolution of the Internet, the customer today has become more knowledgeable. Companies must recognize the fact that most consumers can compare prices of products from various companies within minutes on the Internet. Therefore, the companies can either compete on price or convince the user of superior quality, but under all circumstances, they must aim to deliver what they promise. Search Engine Optimization (SEO) of the website is the first thing that is to be done in order to get more traffic to the website. It is not a kind of rocket science to advance search engine optimization. However, it is not something which can be achieved just by repeating key words or key phrases constantly. An optimum balance is required in order to achieve the optimization. A major advantage of free or paid submission of websites to search engines is available these days. Websites or blogs can be submitted to search engines. Marking the presence into as many possible search engines is always better. This helps to get noticed by the maximum number of visitors as possible in various search engines. The higher one gets noticed, the higher is the scope of increased traffic. Taking advantage of the social media websites is another method of attracting customers which in turn may lead to increased sales. With the advent of Information Technology over the recent past, the way online business is developing has drastically changed. Currently, many internet marketers have started using social media as one of their important marketing tools in order to promote their online businesses in competition with other players in the e-market. The efforts of online marketing not only influence the service quality and the quality of the product but