Sunday, December 1, 2019
Marketing Case Study II: Aqualisa Quartz Essay Marketing Case Study II: Aqualisa Quartz Introduction and Problem Statement Aqualisa, a premium British shower manufacturer, is experiencing teething problems with its new line of electronic mixed shower products Ã¢â¬â Quartz. Despite being hailed as Ã¢â¬Å"a breakthrough in shower technologyÃ¢â¬ (Case p. 6), early sales were dismal. Plumbers, the main channel of AqualisaÃ¢â¬â¢s products, have developed an Ã¢â¬Ëelectronic phobiaÃ¢â¬â¢ since the late 1980s when early electronic showers failed, hurting Quartz by association. Furthermore, the company is also concerned of cannibalization that could occur to AqualisaÃ¢â¬â¢s existing products should Quartz become successful, especially to Aquavalve, AqualisaÃ¢â¬â¢s current flagship. Alternatives and Analysis 1)Whether to target the plumbers 73% of consumer decision is derived from plumbersÃ¢â¬â¢ advice . Moreover, independent plumbers installed 54% of mixer showers in the U. K. shower market . Therefore, plumbers become an extremely vital channel of distribution for promoting Quartz as a mainstream brand. Despite their resistance to electric showers, most plumbers found the Quartz installation easy and timely. This paves the way to persuading plumbers to change their attitudes towards electric showers. 2)Whether to target the other channels of distribution Trade Shops: Quartz models accounted for the highest profit margin in dollar sales (Appendix 1), as trade shops could get at least Ã¢â ¬400 per unit of Quartz sold, vis-a-vis Ã¢â ¬335 from Aquavalve 609 (with the best margins). In view of this, it would be in the interests of the trade shops to adopt Quartz, forming a major selling point. We will write a custom essay sample on Marketing Case Study II: Aqualisa Quartz specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Case Study II: Aqualisa Quartz specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Case Study II: Aqualisa Quartz specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Developers: As property developers are price sensitive, cheaper shower models such as Ã¢â¬Å"Aquavalve ValueÃ¢â¬ should be promoted to increase sales for Aqualisa. However, in the case of luxury builders, Quartz should be sold as a premium product, which is aesthetically-pleasing and promises to deliver high performance at the same time. D. I. Y: With 84% of the D. I. Y market segment purchasing low-cost electric showers, it can be seen that the D. I. Y sheds tend to attract value shoppers. Consumers would be confused if AqualisaÃ¢â¬â¢s premium product enters he D. I. Y market and they will perceive Quartz to be mass market and of low quality. Hence Quartz should be excluded from the D. I. Y. market. Direct consumer: Although only 27% of installations are made independent of plumbersÃ¢â¬â¢ advice, Aqualisa must not neglect the fact that an advertising campaign is necessary to create market awareness and interest for a new product in the market. The advertisement on Exhibit 9 might not be able to achieve the intended results as it is too focused on the technical specifications of Quartz. )Issue of cannibalization Based on the BCG Growth-Share Matrix definition, Aquavalve is arguably AqualisaÃ¢â¬â¢s cash cow. As QuartzÃ¢â¬â¢s superiority becomes apparent, Aquavalve could be at risk of being relegated to a dogÃ¢â¬â¢s position. However, this fundamental shift is a necessary evil, especially in the light of competition Ã¢â¬â take the chance of losing a cash cow (Aquavalve) in exchange of a question mark (Quartz) becoming a star, rather than lose the cash cow to a competitorÃ¢â¬â¢s new-born star (Appendix 4). Recommendations and Conclusion The objective for Quartz is to create product awareness and customer experience while generating sales momentum without affecting AqualisaÃ¢â¬â¢s brand image. Aqualisa should eventually target an additional 20,000 unit sales for the fiscal year of 2001. In order to achieve this objective, the current marketing channels should be limited to showrooms and tradeshops (plumbers), leaving DIY shops out. In redressing the communication issues, the Objective-and-Task Method should be adopted to determine the promotion budget. The tasks are separated into the two-pronged Ã¢â¬ËpushÃ¢â¬â¢ and Ã¢â¬ËpullÃ¢â¬â¢ strategies, estimated to cost Ã¢â ¬2-4million in total, which can be covered by additional Quartz sales of ~6,500 ~13,000 units per year (Appendix 2). As part of the Ã¢â¬ËpushÃ¢â¬â¢ strategy (Appendix 5), the primary purchase decision makers plumbers should be the primary focus of QuartzÃ¢â¬â¢s marketing efforts. On an additional budget of Ã¢â ¬1-2million, the plumbers ought to be enticed by the following: 1. Intensify the Ã¢â¬Ëease of installationÃ¢â¬â¢ selling point by distributing Quartz installation guides to our plumber accounts; Emphasize Ã¢â¬Ëhighest dollar marginÃ¢â¬â¢ selling point to our trade shops, forming an effective Ã¢â¬ËpushÃ¢â¬â¢ to plumbers (their customers). 2. Giving discounts for the first ten Quartz systems installed, allowing plumbers to absorb a bigger commission which encourages product handling. 3. Establishing a redemption program that rewards plumbers who promote and install a certain number of Quartz systems successfully, thereby encouraging diffusion of Quartz innovativeness into the mainstream market. Providing a 3 year warranty, which not only instills consumer confidence, but gives plumbers the incentive to install Quartz since any cost incurred for second visitations would be reimbursed by Aqualisa. For the Ã¢â¬ËpullÃ¢â¬â¢ efforts (Appendix 5), Aqualisa should take on an advertising campaign targeting consumers within a Ã¢â ¬1-2million budget to boost their buyer readiness stage towards the level of Ã¢â¬ËlikingÃ¢â¬â¢, so as to induce more plumbers to try Quartz on their customersÃ¢â¬â¢ prompting. With reference to Exhibit 9, advertisements should not be centered on the functionality of Quartz, but on the intangible benefits such as the ease of use and safety, i. e. the Ã¢â¬Å"perfect shower experienceÃ¢â¬ . The value proposition of Quartz to consumers is precise temperature control, steady output, and the ease of use. Aqualisa should continue to skim the early adoptersÃ¢â¬â¢ market with QuartzÃ¢â¬â¢s premium price, while lengthening AquavalveÃ¢â¬â¢s Cash Cow status. Once this premium market segment is satisfied, Aqualisa should consider introducing Quartz technology into Gainsborough to capture the middle-income market segment. In conclusion, Quartz Ã¢â¬ËbreakthroughÃ¢â¬â¢ status could herald in a new age for Aqualisa. Despite the real risks that could affect the firmÃ¢â¬â¢s existing products, Aqualisa should capitalize on its first-mover advantage to secure a dominant position in the evolving shower industry, alongside its existing products via a hybrid marketing system (Appendix 6), contributing to its future survival and success.
Tuesday, November 26, 2019
Senator Robert Byrd and the Ku Klux Klan During the early 1940s, Robert Byrd of West Virginia was a high-ranking member of the Ku Klux Klan. From 1952 to 2010, the same Robert Byrd of West Virginia served in the United States Congress and eventually won the praises of civil rights advocates. How did he do that? The Robert Byrd of Congress Born in North Wilkesboro, North Carolina, on Nov. 20, 1917, Robert Carlyle Byrd was orphaned at age 1 after the death of his mother. Raised by his aunt and uncle in a rural West Virginia coal mining town, Byrd credited his experiences growing up in a coal-mining family with shaping his amazing political career. The legendary congressional career of Robert Ã¢â¬Å"BobÃ¢â¬ Byrd began on November 4, 1952, when the people of West Virginia elected him to his first term in the U.S. House of Representatives. A New Deal Democrat, Byrd served six years in the House before being elected to the U.S. Senate in 1958. He would continue to serve in the Senate for the next 51 years, until his death at age 92 on June 28, 2010. With a total 57 years on Capitol Hill, Byrd was the longest-serving Senator in United States history and, at the time of his death, the longest-serving member in the history of the U.S. Congress. Byrd was the last member of the Senate to have served during the Dwight Eisenhower presidency and the last member of Congress to have served during the presidency of Harry Truman. He also held the distinction of being the only West Virginian to have served in both houses of the stateÃ¢â¬â¢s legislature and in both chambers of the U.S. Congress. As one of the SenateÃ¢â¬â¢s most powerful members, Byrd served as secretary of the Senate Democratic Caucus from 1967 to 1971 and as Senate Majority Whip from 1971 to 1977. Over the next 33 years, he would hold leadership positions including Senate Majority Leader, Senate Minority Leader, and President pro tempore of the Senate. In four separate terms as President pro tempore, Byrd stood third in the line of presidential succession, after the Vice President and the Speaker of the House of Representatives. Along with his lengthy tenure, Byrd was known for his vast array of political skills, his often fierce advocacy for the supremacy of the legislative branch, and his ability to secure federal funds for the State of West Virginia. Byrd Joins then Leaves the Ku Klux Klan Working as a butcher in the early 1940s, a young Robert Byrd formed a new chapter of the Ku Klux Klan in Sophia, West Virginia. In his 2005 book, Robert C. Byrd: Child of the Appalachian Coalfields, Byrd recalled how his ability to quickly recruit 150 of his friends to the group impressed a top Klan official who told him, Ã¢â¬Å"You have a talent for leadership, Bob ... The country needs young men like you in the leadership of the nation.Ã¢â¬ Byrd later recalled, Suddenly lights flashed in my mind! Someone important had recognized my abilities!Ã¢â¬ Byrd led the growing chapter and was eventually elected Exalted Cyclops of the local Klan unit. In a 1944 letter to segregationist Mississippi Senator Theodore G. Bilbo, Byrd wrote, Ã¢â¬Å"I shall never fight in the armed forces with a Negro by my side. Rather I should die a thousand times, and see Old Glory trampled in the dirt never to rise again than to see this beloved land of ours become degraded by race mongrels, a throwback to the blackest specimen from the wilds.Ã¢â¬ As late as 1946, Byrd wrote to the KlanÃ¢â¬â¢s Grand Wizard stating, Ã¢â¬Å"The Klan is needed today as never before, and I am anxious to see its rebirth here in West Virginia and in every state in the nation.Ã¢â¬ However, Byrd would soon see fit to put the Klan far behind him. Running for the U.S. House of Representatives in 1952, Byrd said of the Klan, Ã¢â¬Å"After about a year, I became disinterested, quit paying my dues, and dropped my membership in the organization. During the nine years that have followed, I have never been interested in the Klan.Ã¢â¬ Byrd said he had initially joined the Klan for the Ã¢â¬Å"excitementÃ¢â¬ and because the organization was opposed to communism. In interviews with The Wall Street Journal and Slate magazine held in 2002 and 2008, Byrd called joining the Klan Ã¢â¬Å"the greatest mistake I ever made.Ã¢â¬ To young people interested in becoming involved in politics, Byrd warned, Ã¢â¬Å"Be sure you avoid the Ku Klux Klan. Dont get that albatross around your neck. Once youve made that mistake, you inhibit your operations in the political arena.Ã¢â¬ In his autobiography, Byrd wrote that he had become a KKK member because he Ã¢â¬Å"was sorely afflicted with tunnel vision a jejune and immature outlook seeing only what I wanted to see because I thought the Klan could provide an outlet for my talents and ambitions,Ã¢â¬ adding, Ã¢â¬Å"I know now I was wrong. Intolerance had no place in America. I apologized a thousand times ... and I dont mind apologizing over and over again. I cant erase what happened Ã¢â¬ ¦ it has emerged throughout my life to haunt and embarrass me and has taught me in a very graphic way what one major mistake can do to oneÃ¢â¬â¢s life, career, and reputation.Ã¢â¬ Byrd on Racial Integration: A Change of Mind In 1964, Senator Robert Byrd led a filibuster against the Civil Rights Act of 1964. He also opposed the Voting Rights Act of 1965, as well as most of the anti-poverty programs of President Lyndon JohnsonÃ¢â¬â¢s Great Society initiative. In the debate against anti-poverty legislation, Byrd stated, Ã¢â¬Å"we can take the people out of the slums, but we cannot take the slums out of the people.Ã¢â¬ But time and politics can change minds. While he first voted against civil rights legislation, Byrd would later hire one of the first black congressional aides on Capitol Hill in 1959 and initiate the racial integration of the United States Capitol Police for the first time since Reconstruction. The 1970Ã¢â¬â¢s saw a complete reversal in Sen. ByrdÃ¢â¬â¢s former stance against racial integration. In 1993, Byrd told CNN that he had regretted his filibuster and vote against the Civil Rights Act of 1964 and would take them back if he could. In 2006, Byrd told CSPAN that the death of his teenage grandson in a 1982 traffic accident had radically changed his views. Ã¢â¬Å"The death of my grandson caused me to stop and think,Ã¢â¬ he said, explaining that event made him realize that African-Americans loved their children as much as he loved his own. While some of his fellow conservative Democrats opposed the 1983 bill creating the Martin Luther King Jr. Day national holiday, Byrd recognized the importance of the day to his legacy, telling his staff, Ã¢â¬Å"I am the only one in the Senate who must vote for this bill.Ã¢â¬ However, Byrd was the lone Senator toÃ vote against the confirmations of Thurgood Marshall and Clarence Thomas, the only two African-Americans nominated to the United States Supreme Court. In opposing the 1967 confirmation of Marshall, Byrd cited his suspicion that Marshall had ties to communists or the communist party. In the case of Clarence Thomas in 1991, Byrd stated that he had been Ã¢â¬Å"offended by the injection of racismÃ¢â¬ into the hearings when Thomas called opposition to his confirmation a form of Ã¢â¬Å"high-tech lynching of uppity blacks.Ã¢â¬ Byrd called MarshallÃ¢â¬â¢s comment a Ã¢â¬Å"diversionary tactic,Ã¢â¬ adding Ã¢â¬Å"I thought we were past that stage.Ã¢â¬ Byrd also supported Anita Hill in her accusations of sexual harassment by Thomas and was joined by 45 other Democrats in voting against ThomasÃ¢â¬â¢ confirmation. When interviewed by Tony Snow of FOX News on March 4, 2001, Byrd said of racial relations, Ã¢â¬Å"Theyre much, much better than theyve ever been in my lifetime Ã¢â¬ ¦ I think we talk about race too much. I think those problems are largely behind us ... I just think we talk so much about it that we help to create somewhat of an illusion. I think we try to have good will. My old mom told me, Robert, you cant go to heaven if you hate anybody. We practice that.Ã¢â¬ NAACP Praises Byrd In the end, the political legacy of Robert Byrd went from admitting his former membership in the Ku Klux Klan to winning the accolades of the National Association for the Advancement of Colored People (NAACP). For the 2003Ã¢â¬â2004 session of Congress, Byrd was one of only 16 Senators rated by the NAACP as being 100% in line with the groupÃ¢â¬â¢s position on critical legislation. In June 2005, Byrd sponsored a successful bill dedicating an additional $10,000,000 in federal funding for the Martin Luther King, Jr. National Memorial in Washington, D.C., remarking that Ã¢â¬Å"With the passage of time, we have come to learn that his Dream was the American Dream, and few ever expressed it more eloquently.Ã¢â¬ When Byrd died at age 92 on June 28, 2010, the NAACP released a statement saying that over the course of his life he Ã¢â¬Å"became a champion for civil rights and libertiesÃ¢â¬ and Ã¢â¬Å"came to consistently support the NAACP civil rights agenda.Ã¢â¬ Ã Robert C. Byrd Biographical Fast Facts Full Name: Robert Carlyle Byrd (born Cornelius Calvin Sale Jr.)Known for: - American politician - Longest serving member of U.S. Senate in American history (over 51 years)Born: Ã November 20, 1917, in North Wilkesboro, North Carolina,Died: June 28, 2010 (at age 92), in Merrifield, VirginiaParents: Cornelius Calvin Sale Sr. and Ada Mae (Kirby)Education:- Beckley College- Concord University- University of Charleston- Marshall University (BA)- George Washington University - American University (Juris Doctor)Major Published Writings - 2004. Ã¢â¬Å"Losing America: Confronting A Reckless and Arrogant Presidency.Ã¢â¬ ISBN 0-393-05942-1.- 2004. Ã¢â¬Å"We Stand Passively Mute: Senator Robert C. Byrds Iraq Speeches.Ã¢â¬ ISBN 0-9755749-0-6.- 2005. Ã¢â¬Å"Robert C. Byrd: Child of the Appalachian Coalfields.Ã¢â¬ ISBN 1-933202-00-9.- 2008. Ã¢â¬Å"Letter to a New President: Commonsense Lessons for Our Next Leader.Ã¢â¬ ISBN 0-312-38302-9.Wife: Erma JamesChildren: Daughters Mona Byrd Fa temi and Marjorie Byrd MooreNotable Quotation: Ã¢â¬Å"Ones family is the most important thing in life. I look at it this way: One of these days Ill be over in a hospital somewhere with four walls around me. And the only people wholl be with me will be my family.Ã¢â¬ References Byrd, Robert C. (2005). Robert C. Byrd: Child of the Appalachian Coalfields. Morgantown, WV: West Virginia University Press. Pianin, Eric. A Senators Shame: Byrd, in His New Book, Again Confronts Early Ties to KKK. The Washington Post, June 18, 2005 King, Colbert I.: Sen. Byrd: The view from Darrells barbershop. The Washington Post, March 2, 2002 What About Byrd?. Slate. December 18, 2002 The Democrats Lott. The Wall Street Journal. December 12, 2008. Draper, Robert (July 31, 2008). Old as the Hill. GQ. New York, NY. Ã¢â¬Å"Sen. Robert Byrd Discusses His Past and PresentÃ¢â¬ , Inside Politics, CNN, December 20, 1993 Johnson, Scott. Saying Goodbye to a Great One, Weekly Standard, June 1, 2005 Byrd, Robert. Robert Byrd Speaks Out Against the Appointment of Clarence Thomas to the Supreme Court. American Voices, October 14, 1991. NAACP Mourns the Passing of U.S. Senator Robert Byrd. Ã¢â¬Å"Press Room. www.naacp.org., July 7, 2010
Friday, November 22, 2019
What is an Epilogue and How To Write One, According to Pro Editors What is an Epilogue - and How To Write One Readers Won't Forget The epilogue comes after the story has ended and acts as a finishing touch. ItÃ¢â¬â¢s one of those literary devices whose necessity is often debated - along with its predecessor, the prologue. If you write a strong ending to a story, should there really be anything left to say? Well, like a good digestif, an epilogue can serve as a satisfying close to a story - one that gives you a moment to reflect on everything you just consumed. It shouldnÃ¢â¬â¢t replace dessert the ending of the novel, but merely provide a grace note for the story to close on.To help you decide if your story needs an epilogue and, if so, how to write a strong one, weÃ¢â¬â¢ve asked our editors to give us their top epilogue advice. But first, letÃ¢â¬â¢s make sure weÃ¢â¬â¢re all clear on what an epilogue really is...What is an epilogue?Classic Greek and Elizabethan plays often included epilogues to explain the later fates of the characters. An actor would step forward and speak directly to the audience, offering commentary on the story and dispensing morals, if any were to be found in the tale.Ã Note that the epilogue, in this respect, is the exact opposite of the prologue and the preface.Since then, the epilogue has naturally evolved. Today, this kind of wrap-up is very rarely used in novels. It's seen as "spoon-feeding" the reader and it implies a lack of trust - either between the novelist and the reader, or between the writer and their own ending.Whether youÃ¢â¬â¢re writing a Ã¢â¬Å"Happily Ever AfterÃ¢â¬ or a Ã¢â¬Å"To be continuedÃ¢â¬ ¦Ã¢â¬ epilogue, just be sure to go forward with confidence. If you doubt its necessity, itÃ¢â¬â¢s a strong sign it doesnÃ¢â¬â¢t need to be there. Either way, donÃ¢â¬â¢t overwrite, trust your readers, and youÃ¢â¬â¢ll surely have them sighing when they flip the final page and remember that Ã¢â¬Å"parting is such sweet sorrow.Ã¢â¬ What are some of your favorite epilogues? How do you feel they contributed to your understanding or enjoyment of the story? Leave any thoughts or questions in the comments below!
Thursday, November 21, 2019
Role of Leadership in Managing Quality - Research Paper Example Moreover leaders establish a particular direction for their followers which allow them in managing the internal environment of the organization, business, school, institute, nation etc. Once the adherents follow guidance provided by their leader efficiently they can ultimately achieve their targeted goals, aims and objectives in an organized manner. Hence it is clearly evident that quality can easily be maintained with good leadership on any stage or medium as it is the excellence of leaders who are able to set objectives efficiently and assist their followers in implementing those objectives within specified time limits (tribehr.com, 2012). In Big Organization Considering the role of leaders in big organization it is found that leaders are proactive and lead their employees through providing example. The employees follow such instances after being inspired by the charismatic leadership of their leader rather than having a sense of dictatorship. A good leader is one who leads in a ma nner which is depicted through implementation and then leading through actions as opposed to simply dictating their rules and actions without exemplifying any real instances. Leaders recognize and act in response to the variation of the external environment and completely understand the ups and downs of the changing external environment. They are then able to communicate the right direction to their followers for attaining quality in work. The role of leadership in a big organization is to comprehend the requirements of every stakeholder such as clients, owners, suppliers, working staff, general public and any other concerned associate of the business. Every stakeholder formulates the significant part of the quality management process hence they all combine to have an effect on organizationÃ¢â¬â¢s success. It is the quality of good leadership to induce ethical values throughout their organization which can be achieved through organizationÃ¢â¬â¢s mission statement or they can the mselves become role models for inspiring their employees for becoming a strategic part of quality management initiative (lennoxhill.co.uk, 2011). True leadership has the ability to equip their employees with the essential resources and struggle to fulfil their duty with sincerity and accountability. The entire organization can be motivated by true leaders for fulfilling their duties and get everyone involved in the process of quality management. It is essential at this stage that leaders must inspire and recognize the contributions and efforts made by employees at all levels which will further instigate a sense of accountability amongst employees and will inspire them in attaining more results and they will voluntarily involve more in quality management procedures. This entire process is dependent on the inputs from both sides whether it is the leader or it is the companyÃ¢â¬â¢s workforce (Ovretveit, 2005). In Educational Institution The educational field has also changed consider ably in a manner that education administration is now treated more towards the scope of educational management which is now further improvised and transformed into educational leadership. This example is clearly evident from the ceremony held in 2000 having the inauguration of the National College for School Leadership in England. The expression Ã¢â¬Ëinstructional leadershipÃ¢â¬â¢ is basically derived from North America and it has been superseded in England and all around the world by the concept of Ã¢â¬Ëlearning centred leadershipÃ¢â¬â¢. It has become a requirement for educational leaders and managers to focus all their efforts more towards the quality management of their educational institution for competing with the other leading
Tuesday, November 19, 2019
Internet Marketing College - Article Example The Internet is a global network for many networks connecting millions and millions of computers together. Today, the internet has become an integral part of business, of our environment, and even of our personal life. The article speaks about marketing in the internet environment and ways to improve internet marketing during peak seasons of sales in a world of competitive environment where everybody would want to lead the race. As this is the festive season, most of the shopping for the season has already started and consumers would like to order gifts online due to the ease of shopping and at the same lack of time to go out and do shopping in the real world. In such a scenario, most of the online shopping website owners would start dressing up their web pages in the most attractive way to attract the maximum number of customers. Internet marketing, if properly exploited can be an effective marketing tool. Strategies which suit the e-business environment need to be framed and implemented. As stated in the article, in order to increase web traffic online marketers need to change the presentation of their website on par with other competitors. Instead of using the traditional methods of designing the home page of the website, they need to innovative in their approach. They also need to introduce special offers like free shipping, combo products, bog off sales etc. Such attempts will definitely help increase we traffic. E-business can create value for organizations if they continuously use new technology to improve their marketing system and if customer expectations are continuously met. The Internet can be used to build long-term relationships with customers. With the evolution of the Internet, the customer today has become more knowledgeable. Companies must recognize the fact that most consumers can compare prices of products from various companies within minutes on the Internet. Therefore, the companies can either compete on price or convince the user of superior quality, but under all circumstances, they must aim to deliver what they promise. Search Engine Optimization (SEO) of the website is the first thing that is to be done in order to get more traffic to the website. It is not a kind of rocket science to advance search engine optimization. However, it is not something which can be achieved just by repeating key words or key phrases constantly. An optimum balance is required in order to achieve the optimization. A major advantage of free or paid submission of websites to search engines is available these days. Websites or blogs can be submitted to search engines. Marking the presence into as many possible search engines is always better. This helps to get noticed by the maximum number of visitors as possible in various search engines. The higher one gets noticed, the higher is the scope of increased traffic. Taking advantage of the social media websites is another method of attracting customers which in turn may lead to increased sales. With the advent of Information Technology over the recent past, the way online business is developing has drastically changed. Currently, many internet marketers have started using social media as one of their important marketing tools in order to promote their online businesses in competition with other players in the e-market. The efforts of online marketing not only influence the service quality and the quality of the product but
Sunday, November 17, 2019
Australia Pre-Primary Education Industry Essay Rising Traction of Private Players to Foster Growth of Australia Pre-primary Education Industry: Ken Research The pre-primary education and childcare markets in Australia have showcased separate growth trajectory over the years. The pre-primary market in Australia is an emerging market characterized by the rising awareness about the quality early childhood education and care amongst parents. Although the public spending on the pre-primary education in Australia is amongst the lowest spending countries in the OECD, the government has taken substantial steps to promote the access and the importance of the pre-primary education amongst the masses. The regional pre-primary markets in each of the state or territory differ from another as the governing system is decentralized. Henceforth while the market-run kindergartens account for a dominant share in the states such as New South Wales, Victoria and Queens land, in states including Western Australia, South Australia, Tasmania, Australian Capital Territory and Northern Territory, a vast majority of preschools are government funded and run. Subsequently, the format of education and age-group of the children varies accordingly. The childcare market in Australia is a developed and matured market and is marked by a high degree of fragmentation. The childcare market caters to children aged up to twelve and has experienced a steady growth in the last six years, propelled by high demand prevailing in the market. In the last few years, childcare market has been increasingly recognized by the government as a means of increasing womens employability in the workforce. Henceforth, various provisions such as Child Care Rebates, Child Care Benefit have been provided, which has encouraged increasing enrollments in this sector. The market revenues of the childcare market have increased from USD 7,081. 6 million in FYÃ¢â¬â¢2008 at a CAGR of 5. 6% during FYÃ¢â¬â¢2008-FYÃ¢â¬â¢2012. The marketplace of pre-primary education and childcare industry in Australia has witnessed a growing number of market players after the fall of the market leader ABC Learning in FYÃ¢â¬â¢2008. A majority of the ABC centers was taken over by Goodstart Learning, a nonprofit organization, which accounted for ~% of the market share of the childcare market in FYÃ¢â¬â¢2012. Other major players include G8 education and KU children services. The market has showcased an increasing number of profit-making players over the years, owing to the growing attractiveness of the market. With the increasing number of Long-day care centers providing preschool education, the pre-primary education market of Australia has been reflecting signs of growing integration with the childcare market. As the number of nuclear families and women workers has grown in the Australian economy, the dependency on child care has also consequently increased, leading to many preschools providing child care services as well. The report Ã¢â¬Å"Australia Pre-primary Education and Childcare Industry Outlook to FYÃ¢â¬â¢2017Ã¢â¬ provides detailed overview on the pre-primary education and childcare industry from various perspectives. The report encloses a comprehensive analysis of the various segments of the market reflecting the present scenario and future growth affected by changing industry dynamics in coming years. Additionally, the report also entails information about the public and private sector initiatives, rational analysis of the macroeconomic factors, along with the profiles of the major market players of the pre-primary education and childcare industry. The report will help industry consultants, companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future. For more information on the industry research report please refer to the below mentioned link: http://www. kenresearch. com/education/pre-school-education/australia-pre-primary-educationresearch-report/398-99. html The report titled Ã¢â¬Å"Australia Pre-Primary Education and Childcare Industry Outlook to FYÃ¢â¬â¢2017Increasing Influx of Private Players to Foster Industry RevenuesÃ¢â¬ provides a detailed analysis of the preprimary education and childcare industry covering various aspects including market size of pre-primary education and childcare markets in terms of revenues, enrollments, establishments and number of teachers, and market segmentation on the basis of gender and region-wise enrollments and type of funding institutions along with ongoing trends in the industry. The report also includes competitive landscape and profiles of the major players operating in the industry. The future projections are included to provide an insight on the prospects in the Australia childcare market. The pre-primary and childcare industry of Australia is a diverse market which has undergone significant changes over the years. The pre-primary education and childcare markets in Australia are distinguished by the age-group of the target population and the mode of education. The childcare market of Australia is a matured market serving to children aged up to twelve. The type of services provided in the Australian market is quite diverse catering to the various needs and requirement of the families. The revenues of the child care market have grown strongly over the years, with supply largely keeping in pace with demand. Over the past years, child care in Australia has evolved from a form of early learning and education to a key mechanism to support labor force participation. The market for the childcare is competed by private businesses, communities and government run centres. The pre-primary education market of Australia is an emerging market marked by low penetration of the services. The enrollment rates for the children aged 3 and above are still very low. The formats and settings for preschool education in Australia vary from one state or territory to another with departments of education responsible for governing the preschool sector each state. Consequently, the market setting of pre-primary education sector is assorted, with Queensland being one of states which has mandated the admission in the pre-primary education for young kids. Preschool programs in Australia are run by both government and non-government services, including community preschools and child care providers. The competitive landscape of the Australia pre-primary and childcare industry is quite fragmented which has witnessed increasing market entries over the years after the fall of ABC Learning in FYÃ¢â¬â¢2008, the market leader the industry. Presently, the childcare market of the industry features a number of players which operate on non-profit basis. However, the increasing influx of the profit-making players has been driving the revenues of the market in recent years. Goodstart Learning, G8 education and KU children services constitute some of the major players of the industry. The pre-primary education and childcare industry in Australia has been witnessing growing integration of the pre-primary and childcare markets with the increasing number of Long day care centers with preschool programs in the country. Preschools with childcare facilities are increasingly becoming a common phenomenon, with increasing trend of customized services being offered by the providers. Computer-based education has also entered into the preschool segment, reflecting the increasing quality of the education imparted.
Thursday, November 14, 2019
Various Factors Explaining Why Boys are Boys and Men are Men :: Mens Health Male Roles Society Essays
Various Factors Explaining Why Boys are Boys and Men are Men This paper is going to describe various key factors explaining why boys are boys, men are men, and how boys adapt in this male dominant society to become men. Growing up in Pensacola Florida in a single parent home wasnÃ¢â¬â¢t something I wished are hoped for, but something I had to adapt to. My mother, even though she couldnÃ¢â¬â¢t be the male role model I needed, help me understand what roles IÃ¢â¬â¢m expected to take as a young man. Ã¢â¬Å"Let the boys be boys,Ã¢â¬ was a phrase used by hip hop legends Ã¢â¬Å"onyxÃ¢â¬ portraying a message that boys are going to be boys no matter what. So I ask my self what makes a boy, a boy? Rambo like characteristics? Muscles? Short hair? Wearing T-shirts and jeans or playing with sporting equipment? Well last I remember; the main characteristics that boys shared were penises. The role gender association play in the lives of our children can sometimes affect them negatively. The messages that gender roles send, is that in order to be part of society, you must fit into the norm trying to accomplish what society expects of you; But all the while, trying to incorporate individuality and establishing ones sense of self. Two conflicting ideas that can confuse a child and also alter the way they live their lives. There are two colors that are designated to babies that serve one purpose and one purpose only. Most infant boys were the color blue and girls wear pink. Seeing that it is difficult to determine the sex of an infant without general exposure to the genitals, most parents choose to clothe theyÃ¢â¬â¢re young child in the respective colors so people will know whether it is a boy or a girl. After all, what male infant wears pink? When the children grow older, do they still continue the practice the color identification game? This is where it changes, When boys reach the age where they start dressing themselves and start buying their own clothes, they will continue to wear the blues and the greens and even yellows and reds, but not pink or violet, cause those are Ã¢â¬Å"girlyÃ¢â¬ colors. Girls on the other hand, when they reach the same age still continue to wear the pink and violets and can even wear the blues, yellows, blacks, and greens. So why can girls make the Ã¢â¬Å"cross-overÃ¢â¬ without being teased or mocked but boys cant without being called a gay or a fagot.